Lisa Valentino was recently promoted to senior vice president, multimedia sales, ESPN Customer Marketing and Sales. In this role she manages sales teams in New York and Atlanta to develop new and incremental business by selling multimedia programs across all ESPN-branded entities. She has oversight of ESPN’s print and digital sales, including espnW and programmatic buying, as well as strategic sales efforts for Global X Games and ESPN’s International digital properties.
Previously, Valentino served as Vice President, Digital and Mobile Advertising Sales, managing digital and mobile ad sales revenue for the company. Valentino helped define the company’s digital and mobile priorities, focusing on those initiatives that differentiate ESPN in the marketplace. She and her team set the strategic direction for the digital and mobile business and worked in conjunction with ESPN’s sales team to lead the company’s multi-media and digital sales efforts. She joined the company in June, 2006.
Valentino joined ESPN from Yahoo! Inc., where she held several different positions, eventually as a sales director at Yahoo! Sports sales, where she oversaw the East and Central regions of the country. Prior to Yahoo! Valentino was a media buyer at Televest, where she worked on the Procter & Gamble account.
She sits on the board of The Seller Forum. She has also held various roles within the IAB and OPA.
Valentino was graduated from Lafayette College in Pennsylvania in 1996 and received a Bachelor of Arts degree in English and Art History.