Helene Pandal 

Cablevision Systems Corporation

​Helene Pandal serves as vice president of market research strategy for Cablevision Systems Corporation. As a member of the product management and marketing team, she leads all custom, syndicated and competitive research in support of Cablevision’s advanced Optimum-branded digital products and services.  


Ms. Pandal has been with Cablevision since 2005 where she has built the market research function to include specialist sub-teams in major strategic areas including branding, customer loyalty and satisfaction, proprietary online panel research and syndicated and competitive intelligence research.  Ms. Pandal’s team works closely across all business functions to evaluate the competitive landscape and analyze market trends, which guides the Company’s day to day business decisions and long term strategies. 


Ms. Pandal has over twenty years of experience in market research and has held leadership positions in several different industries including financial services and consumer packaged goods.  Ms. Pandal’s career has spanned consumer segments including general market consumers, business consumers, kids/tweens and Hispanic consumers.


Ms. Pandal received her M.S. and M. Phil. in industrial/organizational psychology from Baruch College, Graduate Center, CUNY and received her B.A. in Psychology from Hunter College, CUNY.  Ms. Pandal currently lives with her husband and daughter on Long Island, New York. 

Back to your WICT page