Elise Mischner 

Crown Media Family Networks

Elise Mischner serves as manager of ad sales marketing at Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, which is owned and operated by Hallmark Cards, Inc. Based in New York, Mischner reports to Shelly Bayne, director of ad sales marketing.

 

In her role, Mischner creates a wide range of materials for advertisers, including decks and mailers, in order to drive sales for the company. She works closely with Bayne in order to generate synergistic sponsorship opportunities with clients and regularly crafts detailed RFPs for the sales team surrounding Upfront and Scatter market pitches.  She manages the network's partnership with Madison Square Garden as well. Most recently, the collaboration allowed Hallmark Channel to become a presenting sponsor for Mariah Carey's "All I Want for Christmas Is You" concert series at The Beacon Theatre.  Mischner also takes a leading role in coordinating and overseeing key tent pole events including the company's annual Thanksgiving Day Parade viewing party, The Radio City Christmas Spectacular® party, and Crown Media's Upfront event.

 

Previously, Mischner was coordinator of corporate sponsorships at the New York Jets where she was responsible for maintaining partner relationships and handed all print advertising materials. She managed accounts such as MasterCard, Delta, and Moet Hennessey. Mischner holds a B.B.A. in Marketing from Dowling College and an A.A. in Liberal Arts from Morrisville State College. She resides in Bethpage, NY, with her husband and two dogs.


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