Cathy Schelb is Vice President of Marketing, Sales and Programming for Bright House Networks Central Florida Division.
Schelb came to Bright House Networks with nearly 23 years of experience in the cable industry. She began her career as Sales and Marketing Manager at Group W Cable’s Eugene, Oregon system before moving on to spend nearly a decade with Continental Cablevision.
During her tenure at Continental, Schelb served as District Marketing Manager for the Southern District, Director of Marketing for the Greater Dayton District and Director of Marketing and Promotions for the Ohio Region. In 1995, she departed for Michigan to serve as Director of Marketing Communications & Brand for Media One’s Midwest Region. She was soon promoted to Regional Vice President of Marketing where she was responsible for marketing, sales and programming strategy for the 400,000-customer system.
Prior to joining Bright House Networks in 2004, Schelb was Divisional Vice President of Marketing, Sales & Programming for Charter Communications’ Great Lakes Division where she conceptualized and oversaw all aspects of divisional marketing strategy including programming, direct sales, commercial sales, retails sales, telemarketing, Pay-Per-View and Video ONDemand for 800,000 customers.
Schelb’s expertise has been recognized with countless awards including three CTAM Gold Mark Awards in print, radio and direct mail for “Marketing Excellence,” three CTAM Silver Mark Awards in print and loyalty programs for “Marketing Excellence” and three Regional Citations of Excellence from the Advertising Federation for “Best Broadcast Commercials.”