As the Vice President of Sales and Distribution for Cox Communications, Sheila Hicks develops, implements and leads all residential sales strategies. She oversees inbound call center sales, retail sales partnerships, outbound telemarketing, direct sales, MDU partnerships, in-house and contract sales teams. She also creates and supports sales tools, processes and metrics in order to drive increased sales performance.
Hicks joined Cox in 2001 as Vice President of Sales for the company’s Arizona operation, where she was responsible for overseeing all sales channels for the state of Arizona and achieved record growth. Prior to joining Cox, she served as a Regional Vice President of Sales for WorldCom Wireless.
In 2004, she was recognized in Multichannel News in July of 2004 as one of “Cable’s Next Generation Executives under 40.” A member of numerous industry organizations, she also has served on the board of Fresh Start Women’s Foundation.
A graduate of Arizona State University, Hicks holds a bachelor’s degree in Marketing and is an alumna member of Alpha Phi National Sorority.