Karen DeGrammont is the vice president of product strategy and partnerships for CNN.com. In this role, she is responsible for developing the strategic direction of CNN.com through identifying value-maximizing growth opportunities for CNN.com. DeGrammont is based in Atlanta and reports to Kenneth “KC” Estenson, senior vice president and general manager of CNN.com.
Named to her current position in May 2009, DeGrammont contributes to the digital growth of CNN through developing strategic partnerships, new business ventures and evaluating new product and/or market expansion opportunities. Additionally, she oversees the digital business integration group, which manages the development and implementation of ad sales sponsorships, and the business analytics group, which analyzes the operating and financial performance of CNN.com.
Prior to joining CNN.com, DeGrammont served as vice president of strategic planning and corporate development at Turner Broadcasting System, Inc. While there, DeGrammont developed and evaluated strategic business opportunities for the CNN News Group, while also overseeing the company’s acquisition and investment efforts. Her research and analysis contributed to the development of CNN’s iReport.com, the network’s user-generated news site. During her tenure, she also held titles as both manager and director of strategic planning.
DeGrammont began her career as a consultant at Bain & Company, a management consulting firm. There she developed and implemented strategic operational solutions for firms in various industries including retail, financial services and consumer products.
She is a member of Women in Cable Telecommunications and National Association for Multi-ethnicity in Communication (NAMIC). She serves as an executive mentor for Turner Women Today’s Circle Mentoring program and is on the executive team of the business resource group, Black Professionals at Turner. From 2006-07, DeGrammont participated in NAMIC’s Executive Leadership Development Program, which aims to empower minority corporate leaders.
DeGrammont earned a bachelor of science in commerce with a concentration in finance from the University of Virginia, for which she received highest distinction.