Jennifer Tracy is the Vice President of Digital Ad Sales & Marketing Strategy at Nickelodeon. In this position, she oversees the development of new sponsorship models across social media, mobile and the network’s online properties. Jennifer also creates sales materials for clients and works with internal groups across Nickelodeon and MTV Networks to provide the digital sales strategies for launching new content.
With over twelve years of experience in digital marketing, Jennifer has a breadth of industry knowledge and has been responsible for generating key successes. In her previous role as Vice President, Integrated Marketing & Partnerships at Nickelodeon, Jennifer led a team to deliver groundbreaking convergent marketing programs for advertising sales clients across multiple categories, including consumer packaged goods, retail, toys and video games. By developing programs that incorporated on-air, digital, talent and experiential marketing elements, Jennifer helped introduce new formats to market clients’ products and brands.
In her first role at Nickelodeon, Jennifer was the Director of Online Promotions, where she spearheaded the concept development and execution of digital marketing programs for Nick.com and NickJr.com.
Prior to Nickelodeon, Jennifer worked at Bolt.com, where as Director of Sales & Marketing Operations she oversaw the Partnership Marketing, Research and Trafficking teams and delivered strategic marketing programs to blue chip clients. Under her leadership, the Partnership Marketing team renewed three of Bolt’s largest advertising accounts based on surpassing year-to year performance benchmarks for each marketing program.
Jennifer holds a MA in Liberal Arts from St. John’s College in Annapolis, Maryland and an AB in English from Davidson College in Davidson, North Carolina.
Jennifer is a member of WICT and Advertising Women of New York and also currently serves on her daughter’s School Leadership Team. She lives in Brooklyn, NY with her husband and two daughters.