Touchstones of Leadership

The WICT Network Touchstones of Leadership form the foundation for all of the organization’s initiatives. They serve as our compass along the path of strategic and effective leadership development. We encourage members to leverage The WICT Network Touchstones as a motivational tool and Chapters to look to the Touchstones as the basis for their local program offerings.

KNOW YOURSELF and what you stand for and where you are headed.
You must understand who you are before you can decide who you want to be. Take stock of your strengths and weaknesses, and understand your limitations. Set realistic goals for yourself, keeping in mind that a balance between work and life makes for a healthy leader. Maintain your own morals, values and ethics, so you can hold yourself to the high standards you set. Unleash the leader within you, taking control of your career and steering it in the precise direction you want to go.

COMMUNICATE with passion and poise, in writing and in-person.
The strongest communicato​​rs do more than just talk. Aspire to deliver a speech powerful enough to inspire an entire auditorium or to put pen to paper in such a way that others can be rallied into action through the power of your words. Learn to negotiate for the best possible outcomes with both logic and compassion. The ability to do all this will make you a communicator who embodies conviction and passion – qualities a great leader needs to succeed.

LISTEN with more than just your ears.
Strive to be an active listener who processes what is being conveyed and learn from people through their words. It is by listening with your heart, as well as your head, that you will build lasting relationships strengthening your cohort and helping others around you to grow along the way.

CONNECT to your peers, your industry, and everything around you.
You cannot move forward without a keen understanding of your network – the people you work with and the industry you work in. Immerse yourself in the economics and business practices that affect your company, clients, and colleagues. Keep your ear to the ground. Be aware of your competition and gain the upper hand. Build a support system for yourself and those within your community. Great leaders get connected and stay connected, using every ounce of information to their advantage.

BE A CATALYST and set the wheels of change in motion.
Progress is never made by standing still or by relying on the same old ideas. As a leader you must push the envelope to transform our industry with innovative concepts that are bigger and better than ever before. Take initiative. Raise the bar. Demand equality on all fronts and embrace diversity. Above all, never accept less respect than you offer others, because change can only take hold if it is grounded in respect.

BE FEARLESS and confident in your convictions as you take risks and bring others along.
To be a great leader, look fear in the eye and turn it to your advantage as the force driving you into uncharted territory. Use the adrenaline to keep climbing the corporate ladder. Don’t surrender or retreat. Commit to your vision and believe in it above everything else. Others will sense your conviction and be willing to follow – without fear.​

INSPIRE and others will follow.
Rally those around you to support your vision. Be a mentor, a guide, and a role model – one who learns from what she teaches. Help those around you achieve their full potential with a helping hand that paves the way for future leaders. Be dynamic and strong, and you will inspire others to embrace your vision as the one they want to be part of, and the one they choose to follow.

The WICT Network Touchstones of Leadership form the foundation for all of the organization’s initiatives. They serve as our compass along the path of strategic and effective leadership development. We encourage members to leverage The WICT Network Touchstones as a motivational tool and Chapters to look to the Touchstones as the basis for their local program offerings.

KNOW YOURSELF and what you stand for and where you are headed.
You must understand who you are before you can decide who you want to be. Take stock of your strengths and weaknesses, and understand your limitations. Set realistic goals for yourself, keeping in mind that a balance between work and life makes for a healthy leader. Maintain your own morals, values and ethics, so you can hold yourself to the high standards you set. Unleash the leader within you, taking control of your career and steering it in the precise direction you want to go.

COMMUNICATE with passion and poise, in writing and in-person.
The strongest communicato​​rs do more than just talk. Aspire to deliver a speech powerful enough to inspire an entire auditorium or to put pen to paper in such a way that others can be rallied into action through the power of your words. Learn to negotiate for the best possible outcomes with both logic and compassion. The ability to do all this will make you a communicator who embodies conviction and passion – qualities a great leader needs to succeed.

LISTEN with more than just your ears.
Strive to be an active listener who processes what is being conveyed and learn from people through their words. It is by listening with your heart, as well as your head, that you will build lasting relationships strengthening your cohort and helping others around you to grow along the way.

CONNECT to your peers, your industry, and everything around you.
You cannot move forward without a keen understanding of your network – the people you work with and the industry you work in. Immerse yourself in the economics and business practices that affect your company, clients, and colleagues. Keep your ear to the ground. Be aware of your competition and gain the upper hand. Build a support system for yourself and those within your community. Great leaders get connected and stay connected, using every ounce of information to their advantage.

BE A CATALYST and set the wheels of change in motion.
Progress is never made by standing still or by relying on the same old ideas. As a leader you must push the envelope to transform our industry with innovative concepts that are bigger and better than ever before. Take initiative. Raise the bar. Demand equality on all fronts and embrace diversity. Above all, never accept less respect than you offer others, because change can only take hold if it is grounded in respect.

BE FEARLESS and confident in your convictions as you take risks and bring others along.
To be a great leader, look fear in the eye and turn it to your advantage as the force driving you into uncharted territory. Use the adrenaline to keep climbing the corporate ladder. Don’t surrender or retreat. Commit to your vision and believe in it above everything else. Others will sense your conviction and be willing to follow – without fear.​

INSPIRE and others will follow.
Rally those around you to support your vision. Be a mentor, a guide, and a role model – one who learns from what she teaches. Help those around you achieve their full potential with a helping hand that paves the way for future leaders. Be dynamic and strong, and you will inspire others to embrace your vision as the one they want to be part of, and the one they choose to follow.

Los Pilares de Liderazgo de WICT establecen las bases para todas las iniciativas de WICT Mujeres en Medios Latinoamérica. Estas sirven como nuestra brújula a lo largo del camino de desarrollo de liderazgo estratégico y efectivo. Impulsamos a nuestros miembros a guiarse por Los Pilares de WICT Mujeres en Medios Latinoamérica como una herramienta motivacional y las Secciones para mirar estos pilares como la base de sus ofertas de programas locales.

CONÓCETE y conoce lo que representas y hacia dónde te diriges.
Debemos entender quienes somos antes de poder decidir quién queremos ser. Haz un balance de tus fortalezas y debilidades, y comprende tus limitaciones. Establece metas realistas parati, teniendo en cuenta que un balance entre tu trabajo y la vida personal trae como resultados un líder saludable. Mantén tu propia moral, valores y ética, para que así puedas permanecer dentro de los estándares más altos que establezcas. Libera al líder que llevas dentro, al tomar el control de tu carrera y condñucela hacia la dirección precisa a la que deseas ir.

COMUNÍCATE con pasión y aplomo, por escrito y en persona.
Los comunicadores con mayores fortalezas hacen más que solo hablar. Aspira a ofrecer un discurso lo suficientemente poderoso como para inspirar a todo un auditorio o a plasmarlo en el papel de manera tal que los otros actúen a través del poder de tus palabras. Aprende a negociar con lógica y compasión para obtener resultados significativos. La habilidad de hacer todo esto te convertirá en un comunicador con convicción y pasión, cualidades que necesita un líder para tener éxito.

ESCUCHA más allá que con tus oídos. 
Esfuérzate por ser un oyente activo que procesa lo que le transmiten, y aprende de las personas más allá de sus palabras. Al escuchar con tu corazón, así como con tu cabeza, construirás relaciones duraderas que fortalecerán a tu equipo y ayudarás a las personas que se encuentran a tu alrededor a crecer a lo largo del camino.

CONÉCTATE con tus compañeros, tu industria y con todo a tu alrededor.
No puedes avanzar sin una comprensión profunda de tu red; de las personas con las que trabajas y la industria donde laboras. Sumérjete en la economía y las prácticas comerciales que afectan a tu compañía, tus clientes y tus colegas. Estate siempre atento. Estate alerta de tu competencia y gana terreno. Construye un sistema de apoyo para tí y para aquellos dentro de tu comunidad. Los grandes líderes se conectan y se mantienen conectados, utilizando cada onza de información disponible para su conveniencia.

SÉ UN CATALIZADOR y pon las ruedas del cambio en movimiento.
El progreso nunca se consigue si nos quedamos pasivos o si dependemos de las mismas ideas viejas. Como líder, debes empujar el desarrollo para transformar nuestra industria con conceptos innovadores que sean más grandes y mejores que ningún otro. Toma la iniciativa. Eleva los estándares. Exije calidad en todos los frentes y adopta la diversidad. Sobre todo, nunca aceptes menos respeto del que le ofreces a los demás, porque el cambio solo se puede arraigar si se fundamenta en el respeto.

NO TEMAS y confía en tus convicciones al tomar riesgos y traer a otros contigo.
Para ser un gran líder, mira al temor a los ojos y conviértelo en tu ventaja, de modo que lo dirijas hacia territorios inexplorados. Usa la adrenalina para seguir subiendo en la pirámide corporativa. No te rindas ni te retractes. Comprométate con tu visión y crea en ella por encima de todo. Otros sentirán tu convicción y desearán seguirte, sin miedo.

INSPIRA y otros te seguirán.
Reúne a tu alrededor a las personas que apoyan tu visión. Sé un(a) mentor(a), un(a) guía y modelo a seguir, alguien que aprende de lo que enseña. Ayuda a quienes te rodean a alcanzar todo su potencial con una mano amiga que pavimente el camino para líderes futuros. Sé dinámico y fuerte e inspirarás a otros a adoptar tu visión como el camino del que quieren ser parte y el que eligieron seguir.