Aaliyah oversees the development of multiplatform and local ad sales campaigns that reinforce brand value at MTV Networks Content Distribution and Partner Marketing. Aaliyah graduated from Rutgers University New Brunswick with a BA in communications and has since been committed to finding creative strategies that connect products and consumers.
After kicking off her career at MTV Networks Headquarters, Aaliyah has steadily been a rising star within Content Distribution and Partner Marketing. She supported renowned franchises at Nickelodeon including the Kids’ Choice Awards, helped push the distribution growth of digital music brands such as MTV Hits, MTV Jams and VH1 Soul, and now focuses on moving the bottom line of flagship VH1 brands through integrated marketing, local ad sales and public affairs initiatives.
Lia as her friends call her has an unrelenting commitment to getting the job done and she’s also huge dog person.