Alessandra Otero-Reiss is the Director of Targeted Marketing for Time Warner Cable’s East Region. She is responsible for developing strategies and marketing campaigns that drive share and increase product bundling of Digital TV, Internet and Voice services in Time Warner Cable’s most ethnically diverse market. Her focus is on executing culturally relevant plans that not only promote growth, but ensure customer loyalty and retention.
Prior to joining Time Warner Cable, Alessandra started her career at Verizon Communications holding several positions in various organizations including marketing communications, brand advertising, multicultural marketing and sales.
Alessandra holds an M.B.A. in International Marketing from City University of New York- Baruch College and a Bachelor of Arts degree from Binghamton University-State University of New York. She is currently a member of WICT and NAMIC serving on the Multicultural Marketing Committee. She resides in New York City with her husband, Mark, and sons, Matteo and Julian.