Allison Loucks is an Associate Director in the Stats & Information Group at ESPN. She is responsible for integrating her group’s content into different products and platforms to maximize storytelling potential. She works closely with departments across the network as well as third-party organizations on data acquisition and maintenance, including the negotiation of rights deals. Most recently, she managed projects involving touchscreens and stats presentation for ESPN’s flagship show, SportsCenter.
A 13-year veteran of ESPN, Allison has worked as a Researcher on studio shows and traveled for Monday Night Football. She spent one year managing the TV highlights operation. During a six-year tenure on the management team in Stats & Analysis, Allison oversaw the launch of ESPN’s NFL game-tracking initiative, which has provided differentiating, cross-platform content since 2009.
Allison resides in Farmington, Connecticut with her husband and young children. Prior to joining ESPN, she worked in media relations for the Detroit Lions, Milwaukee Brewers and in the athletic department at her alma mater, the University of Wisconsin-Madison.