Alyson Muldoon currently serves as Senior Manager, OEM Marketing at Comcast Headquarters in Philadelphia. Supporting Comcast for the last 6 years, Alyson’s current responsibilities include leading all partnership communications with industry-leading brands including Apple and Samsung in support of the XFINITY Mobile platform. Alyson’s central mission is to deliver cohesive, omni-channel campaigns that help drive product fluency and sales for Comcast and its valued partners. Utilizing her past experience on the agency side, Alyson is able to lead successful campaigns by navigating the intricate needs of partner, brand and legal resources to drive a singular message. Her proudest achievement in her current role came with the successful rollout of Xfinity Mobile in all Xfinity Retail stores. “Delivering world-class marketing campaigns is as much about transparency and managing expectations with open dialogue as it is about on-target messaging”, says Alyson. As she looks to the future, Alyson is looking forward to the challenge and opportunity of developing her critical thinking and leadership skills at the Women In Cable Telecommunications conference.
In her personal time, Alyson enjoys her passion as a dedicated foodie, often trying out new recipes each week. When not whipping up a new culinary creation, Alyson is busy keeping up with her 3-year old Wiredhaired Pointing Griffon, Charlie.