Amanda App is currently Director of Acquisition Segment Strategy at Comcast, within the Commercial Marketing group. In this new role, she is responsible for leading acquisition strategy across key growth segments, national promotions & campaigns, new products and competitive response plans. Prior to this role, Amanda lead the transformative development and execution of enterprise mover marketing strategy.
Prior to joining full-time, Amanda consulted across several Comcast Sales & Marketing projects over five years, including go-to-market strategy for the Internet Essentials Program, the development of net-new onboarding journeys, and a transactional email re-branding.
Amanda graduated from Stonehill College with a BS in Business Management. She lives outside of Philadelphia with her husband and three young children. She spends her free time wondering what it’s like to have free time.
