Amber Laws is Senior Manager, Sports Management at ESPN. An accomplished marketer with 8 years of experience, she develops sponsorship strategies and sales opportunities that drive millions of dollars in revenue across ESPN’s portfolio of television, print, digital, mobile, and social assets. Her sport assignments include The ESPYS, Boxing/Mixed Martial Arts, Multicultural, Music, and the ING NY Marathon.
Amber began her career at ESPN in 2007 as an Associate Marketing Manager where she managed top-tier advertising accounts such as Nike, Microsoft, and The Clorox Company collectively valued at $75 million. She led the development of co-branded TV spots, online microsites, advertorials, and mobile microsites. She was then promoted to Integrated Marketing Manager with ESPN High School, a new business unit targeting high school athletes. In 2009, Amber was awarded a Marketing & Sales Leadership Award for employees who exemplify leadership, teamwork, and integrity.
Prior to ESPN, Laws assumed marketing roles at MTV Networks and Clear Channel Communications where her responsibilities varied from overseeing movie studio promotions to developing urban music conferences. Her desire to pursue a career in entertainment began while an undergraduate at Dartmouth College where she interned at Sony Music for one summer.
Amber resides in New York City and is a native of Chicago, IL. She earned her Executive MBA in May 2011 from Fordham University after completing an international consulting project in Beijing, China. Outside of work, Amber mentors teens and aspiring marketers through iMentor and the Dartmouth Career Advisory Network.