Amy Feldman is vice president, HBO Program Scheduling and Administration, for Home Box Office, responsible for the strategic direction and production of competitive programming schedules for HBO’s seven linear channels and HBO On Demand. In addition, she oversees inventory management for all HBO and Cinemax programming. She was named to this position in October 1996. Feldman came to HBO in 1980 as an assistant manager, program scheduling. For the next five years, she held several positions in program scheduling where she was involved in the day-to-day management of HBO’s monthly schedule. In 1985, Feldman was named director, HBO program scheduling, responsible for overseeing the production of monthly program schedules and preparing long-term scheduling strategies. In 1991, she assumed responsibility for the programming administration area, which tracks availability of HBO’s total inventory. Before joining HBO, Feldman was programming and public relations supervisor for UA-Columbia Cablevision, responsible for supervising channel configuration and all aspects of the public relations department. Prior to that she was a public relations assistant at the cable system. Feldman began her career in 1974 as a news producer and reporter for WRSU radio, where she anchored the nightly news and wrote news and feature stories. Feldman is the winner of the 1994 CTAM National Marketing Case Study Award and the 1995 Silver Effie Award for conceiving the idea of the network’s Saturday Night Movie Guarantee strategy. She is an executive member of Women in Cable and Telecommunications and a member of the Academy of Television Arts and Science. Feldman graduated from Rutgers University, where she received a BA in Mass Communication. She lives in New Jersey with her husband, Paul and son, Adam.