Ashley Blenman is a paid media manager at A+E Networks overseeing off-network paid advertising for Lifetime and A&E. In this role, Ashley implements data driven strategies to grow the networks’ opportunity audiences and finds the best tactics to reach viewers more effectively.
She began her career working in entertainment and media at the Film Society of Lincoln Center as a Development Assistant for the NY Film Festival. She then moved to MEC/Wavemaker where for seven years she helped clients plan and execute paid media campaigns based on their marketing objectives. During this time she worked with Accenture on global B2B initiatives targeting the elusive c-suite and on new business pitches for the agency across the retail, entertainment, and hotel sectors. Most notably, Ashley worked on the IKEA US business, developing traditional, digital and experiential media recommendations that were designed to shift brand perceptions and aid awareness in their expanding markets.
Ashley holds a BBA in Marketing with an international business emphasis from the College of William and Mary in Williamsburg, VA. Although she is a central New Jersey native, Ashley currently lives in Brooklyn, NY and spends her free time feeding her TV obsession, seeing plays, and traveling.