Ashley Zesinger is the Senior Manager of Onboarding Analytics at Comcast. In this role she’s responsible for overseeing customer data integration into the communications strategy ensuring the team’s ability to target messaging to the right customer at the right time. Additionally Ashley leads upgrade strategy for customers in their first 90 days and communications development for new product launches.
Prior to joining Comcast Ashley worked on the network side of the cable business for both Golf Channel and Sprout. At both networks Ashley was fortunate to be part of the early growth and distribution of each channel. While at Golf Channel Ashley led local ad sales marketing efforts partnering with cable systems across the country to promote Golf Channel to local businesses. Ashley’s time at Sprout offered many opportunities to be on the frontlines of the evolution of a new business from partnering with the affiliate sales team to drive distribution to overall brand development. Her favorite project at Sprout was the chance to work with the Macy’s Thanksgiving Day Parade team to create a Sprout float and to be onsite at the parade with the talented Sprout on-air personalities. Following her time at Sprout Ashley worked at Project Management Institute (PMI) building their global acquisition marketing and go to market strategy.
Ashley attended The College of William & Mary where she received a degree in International Relations and minor in Spanish. When not working, her favorite thing to do is spend time with her family and travel to new cities.