Barbara Jaffe is senior vice president, Advanced Technology and Operations, for Home Box Office, responsible for overseeing HBO’s technical relationships with its distributors and for the technologies used to distribute the HBO services. She also directs the assessment of new consumer technologies and opportunities which have potential for distributing HBO’s programs and manages the project planning, implementation and operations of new initiatives. In addition, Jaffe is responsible for the development and acquisition of HBO’s major distribution and security technologies such as digital compression, encryption, and satellites, and is a significant contributor to the development of HBO’s positions in relevant FCC and legislative initiatives. She was named to this position in January 2001.
Jaffe joined HBO in July 1980 as a regional manager, Affiliate Operations, responsible for the distribution of HBO, Cinemax and the USA Network in upstate New York and subsequently the New England area. She was promoted to director, Sales Planning and Development in February 1983, where she oversaw the development of distribution, positioning and packaging strategies for HBO and Cinemax. In September 1985, she was promoted to vice president, Sales Promotion and Development, responsible for sales strategy and planning, staff and affiliate training, trade advertising and communications, and meetings and conventions. She moved over to the technology side of the network in 1992 as vice president, Technology Operations.
Jaffe holds a BA degree from Emory University and an MBA degree from Stanford Graduate School of Business.