Barbara Singer joined ESPN as Vice President, Advertiser Insights & Strategy in January, 2010. In this role, she a key advisor to ESPN’s Customer Marketing and Sales team. She speaks the language of the marketer, leading ESPN’s innovative research solutions to develop sales insights that drive revenue.
Barbara is a 28-year veteran of the media and advertising industry. Prior to ESPN, she spent 15 years at Kraft Foods where she was Director of Strategic Media Information. Barbara led Kraft’s innovative use of media data and insights to build brands. This included developing new research and modeling techniques and leading Kraft’s agencies and internal cross-functional teams in developing global best practices for media. Prior to Kraft, Barbara spent 10 years at J. Walter Thompson rising to the post of SVP, Group Media Director where she guided clients such as Kodak, the Wall Street Journal, Warner Lambert and Nestle. In that role, Barbara won numerous awards for business results and creativity in media planning.
Barbara has been active in the industry with Nielsen’s Council for Research Excellence, Beyond :30, and the Coalition for Innovative Media Measurement.
A native of Galesburg, Illinois, Barbara holds a Bachelor of Science degree and a Master’s of Science degree in Advertising from the University of Illinois. She lives in Connecticut with her husband and two teenage sons.