As Vice President of Marketing & New Products, Digital Distribution, Bella Metcalf is responsible for driving the growth of Discovery Communications’ digital content by establishing and maintaining effective relationships with distribution partners. Using her expertise in an evolving digital media landscape, she works closely with these partners to develop new and innovative resources and initiatives that build value for Discovery, which spans Discovery, TLC, Animal Planet and the rest of the U.S. network portfolio, while creating mutually beneficial opportunities.
An 11-year veteran of Discovery, Metcalf previously served as the Director of Digital Distribution, working across Discovery’s brands to develop value-driven content distribution partnerships. Metcalf is a member of Women in Cable Telecommunications (WICT) and CTAM’s Residential Products Council and has served on the board of WICT-Washington/Baltimore.
Metcalf holds a B.S. in Marketing and a MBA from Arizona State University. She resides in McLean, VA with her husband and is based at Discovery’s headquarters in Silver Spring, MD.