Beth Trentacoste is an award-winning Creative Executive with 20+ years’ experience driving inspired creative direction & vision aligned to prominent production divisions supporting the world’s largest advertisers. She quarterbacks large-scale entertainment productions to yield high-performance outcomes across a rapidly changing media landscape. She masters a cohesive leadership approach to ignite large multidisciplinary creative teams & A-list celebrity talent, successfully translating bold creative direction, production strategy, & high-stakes performance outcomes to executive stakeholders & clients.
As Senior Vice President and Head of Creative & Production at Velocity, ViacomCBS internal full-service creative and marketing studio, Beth runs a division of over 100x creative and production personnel, including creative directors, writers, editors, directors, art directors, motion designers and producers who connect brands to consumers through original, award-winning content.
The team leads in the conception and execution of a diverse range of creative capabilities, including multi-platform branded content campaigns, ad creative and commercial spots, bespoke episodic branded programming series, original shorts, documentaries, as well as IP integrations across the ViacomCBS portfolio including MTV, CBS, Nickelodeon, Comedy Central, Paramount+, ATV and more.
As an Executive Creative Director, Beth has led campaigns for some of the world’s biggest advertisers such as Pepsi, Disney, McDonalds, Hershey’s, Mars, Universal Pictures, and spent nearly a decade working in film promotion, directing and interviewing some of the world’s biggest celebrities. Beth has received numerous industry recognitions including a Golden Trailer Award for innovation in Advertising as well as multiple Clio Awards, Webby Awards, Promax, AMEs, Tellys, Shorty Awards and Hollywood Reporter Key Art Awards and a Cynopsis Social Good Award for the best PSA which she directed in 2016. Her work has been featured in top industry trades including Adweek, Entertainment Weekly, Fast Company and Ad Age. In 2019, she was named to Cablefax’s list of the Most Powerful Women in Advertising and in 2020 her team was named “TV’s hottest branded content” on Ad Week’s “Hot List.”
Beth serves on the Board of Directors for the non-profit organization, Entertainment 2 Affect Change which connects creators, causes and investors to make impact through the power of story, producing documentaries, podcasts and a variety of high quality caused-based content. She is a council member of The Paley Center for Media, a member of Chief NY and WICT (Women in Cable Telecommunications). Beth has a BA in Journalism from Temple University and has completed filmmaking courses at the New York Film Academy and Middlesex University in London.
Beth is passionate about using her position and platform to drive equality and representation both within her organization and on screen.
She is also a mom to three young children and a rescue dog