BethAnn Meier is Director of Marketing for The Promotional Edge (TPE), a marketing, promotions and event agency based in Culver City, CA. BethAnn spearheads the development and execution of comprehensive marketing strategies for a variety of brands in the cable and entertainment industries. Working hand-in-hand with TPE’s marketing and operations teams, she creates attention-grabbing, results-driven campaigns and promotions with digital, in-market, on-air, and retail components. She has a strong passion for crafting strategic marketing initiatives that make clients and their brands shine, while simultaneously helping TPE staff develop and maximize their skills and abilities.
Prior to joining TPE, BethAnn spent eight years at MTV Networks supporting the Nickelodeon family of brands in the Affiliate Marketing team. There she created and implemented marketing initiatives for distribution partners that generated media value, built brand loyalty among subscribers, and provided Affiliate Sales with tools for increasing subscribers and revenue. BethAnn served as Co-Chair of Nickelodeon’s Thursday Think where she was responsible for planning and coordinating informational, educational sessions with senior management for junior staffers.
BethAnn holds an MBA from Baruch College in New York City and a BA in Communications from DePauw University in Greencastle, IN. Born and raised in Indiana, she now resides in the Madison, WI area with her husband and two daughters.