Bobbi McCullen currently serves as Sr. Manager of the Comcast Central Division Customer Experience (CX), Care, and TechOps Analytics team. In this role, she is responsible for design, development, and implementation of strategic analysis and analytical products for these three centers of excellence. Through direct partnership with senior leadership in these business units, her work in these spaces drives operations and customer relationship strategy, by identifying and prioritizing impact of key opportunity areas in both customer experience and operational efficiency.
Her analytics career began in the infant years of the start-up Cardlytics, now publicly traded, where she helped grow the analytics organization from 3 analysts to several dozen and was personally responsible for the creation and management of 2 analytics teams in addition to the foundational data, reporting, and insights products and methodologies that remain their standards to this day.
This experience led her next to a role in restructuring the product and methodologies in the Marketing Insights team at Equifax, where she was brought in to train the team and lead their push to introduce advanced analytics practices and product design.
Following Equifax, she joined Comcast in September of 2016, where she was brought in to ground-up develop what is now the CX, Care, and TechOps Analytics Team.
Bobbi is a graduate of Agnes Scott College with degrees in Mathematics and Studio Art. She currently resides in Atlanta, Georgia, with her spouse and two “fur children” and enjoys designing and sewing clothes as well as riding her motorcycle.