Carol Watson

Carol Watson is the President and founder of Tangerine Watson Inc., the only talent sourcing, coaching and consultancy firm specializing in multicultural digital, advertising, media and marketing talent since 2006.  Carol has worked with top agency, marketing and media firms including: Ogilvy, Y&R, McCann, Saatchi, FCB, Lifetime TV, UMBWW, CG/CGS, American Airlines.


Tangerine Watson Inc. capabilities include talent acquisition and retention strategies and inclusive leadership development.  In 2012, Carol orchestrated the debut of The Tangerine Watson IMPACT Study, a groundbreaking national study of 800 diverse advertising professionals. Her firm launched a cross-cultural career hub underwritten by Microsoft, fall 2014, viewed by thousands monthly. provides original and curated multi-channel video content and resources from culturally diverse thought leaders to insure coveted access, solutions and connections to diverse professionals globally to succeed.


Carol has coached senior executives in the industry on career transitioning and leadership strategies. Carol was selected as a Linkage Institute learning group leader, a featured Executive Coach for the Working Mother Multicultural Conference over the last 4 years, a Bluepoint Leadership Development and People Development Team facilitator and consultant on leadership, culture and unconscious bias.


Ms. Watson is a noted trailblazer and a 20+-year veteran in the advertising and media industries. Carol served as a sales/marketing Executive at The New York Times, Essence Magazine and Publisher of Vibe Media Group. She has been featured in The New York Times, Crain’s Business, Black Enterprise, Agency Spy, Media Bistro and Ad Age. She served as President, Board of Directors of Advertising Women of New York, and on the Woman at NBCU Advisory Board, is an AAF Mosaic Council member.


Credentials: Myers-Briggs Type Indicator (MBTI), Energy Leadership Master Practitioner (ELI MP), Intercultural Development Inventory (IDI), Strong Interest, FIRO-B, 360 Assessments, Emotional Intelligence (EQ), Emergenetics (table facilitator), iPEC Core Energy, ICF Certified Coach, MSOD (Master Science in Organizational Development), Pepperdine University.