Caroline Farrell

Caroline Farrell serves as an Inventory Manager for Comcast Spotlight, the advertising sales division of Comcast Cable.  She functions as a liaison to sales executives and advertising agencies and is responsible for the day-to-day stewardship of media schedules that air across Comcast’s National Platforms.  Over the past 4 years, Caroline has collaborated with sales teams and traffic departments within Spotlight to develop an effective operational structure for various inventory platforms to ensure seamless order execution and drive revenue.

Prior to joining Comcast in 2009, Farrell cut her teeth on the advertising industry in New York City.  She began her career in the Media Buying department of Carat USA and later moved on to a Supervisor role within the asset management department of ESPN.


Farrell has a B.A. from The Pennsylvania State University in Advertising and has Minors in both Business and Spanish.  In her free time, she enjoys running and traveling.  She currently resides in Philadelphia, PA.