As Vice President of Corporate Marketing and Communications for AMC Networks, including AMC, BBC AMERICA, IFC, SundanceTV, WE tv and IFC Films, Christine Bragan is responsible for the development and oversight of corporate and industry marketing and public affairs initiatives; trade and promotional activities and events; C-Suite presentations and appearances; and the management of special cross-divisional projects.
Ms. Bragan joined AMC Networks in 2003 and has been instrumental in the continued development of the corporate marketing, public affairs and communications initiatives for the company. In this role, she also supports the communication and marketing efforts for all of the AMC Networks brands and spearheads the company’s marketing presence at national trade shows.
At AMC Networks, Ms. Bragan led a strategic refresh of the corporate brand identity, which included the company-wide integration of a new logo and look that includes print, on-air and online elements. Additionally, she oversaw AMC Networks’ support of benefit events including "12-12-12: The Concert for Sandy Relief," which helped raise funds for victims of Hurricane Sandy, and "From the Big Apple to the Big Easy," a benefit concert for the victims of Hurricane Katrina.
Prior to AMC Networks, Ms. Bragan held various positions with Cablevision, where she developed and implemented company-wide community affairs strategies to support marketing and public affairs goals. Two key award-winning programs included "PSA Day," an initiative designed to help local nonprofit groups produce original PSAs and air them on cable free of charge; and the "Power to Learn Scholarship Program," a program that provided graduating high school students with money to assist with higher education costs.
Ms. Bragan earned her Bachelor of Fine Arts degree Summa Cum Laude from New York Institute of Technology, where she majored in communications. She is an active member of the Academy of Television Arts & Sciences, Cable & Telecommunications Association for Marketing (CTAM), Women in Cable Telecommunications (WICT), Women in Film (WIF), the Association for Cable Communicators (ACC), and the National Association for Multi-Ethnicity in Communications (NAMIC). Ms. Bragan is a graduate of CTAM’s Executive Management Program at Harvard Business School; a WICT Betsy Magnus Leadership Institute fellow and a graduate of ACC’s Public Affairs Institute. She was named a Next Generation Leader by NAMIC, a NAMIC Luminary, one of the top 25 local leaders in the fight against HIV/AIDS, one of CableFAX‘s Most Influential Minorities in Cable: More Execs with Influence and CableFAX‘s Class of 2009 Women on the Move.
