As director of communications and marketing for Rainbow Media Holdings LLC, Christine Bragan is responsible for the development and oversight of corporate and industry marketing and public affairs initiatives; trade and promotional activities and events; CEO and executive presentations and appearances; and the management of special cross-divisional projects to help maximize the company’s ability to pursue financial and business-based goals. Rainbow Media, a subsidiary of Cablevision Systems Corporation, creates and manages some of the country’s most compelling and dynamic entertainment brands including popular national television channels AMC, fuse, The Independent Film Channel (IFC), WE tv; two original on-demand networks Mag Rack and sportskool; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; and IFC Entertainment, a film distribution, production and exhibition division.
Ms. Bragan joined Rainbow Media in 2003 and has been instrumental in the continued development of the corporate marketing, public affairs and communications initiatives for the company. In this role, she also supports the communication and marketing efforts for all of the Rainbow Media brands. Most recently, she led a strategic refresh of the corporate brand identity, which includes the company-wide integration of a new logo and look that includes print, on-air and online elements. Annually, Ms. Bragan spearheads Rainbow Media’s marketing presence at national trade shows to showcase the company’s brands. She’s also directed some of Rainbow Media’s most notable public affairs activities, including a partnership with Cable Positive to host their 5th Annual POP Awards.
Prior to Rainbow Media, Ms. Bragan held various positions with parent company Cablevision, where she developed and implemented company-wide community affairs strategies to support marketing and public affairs goals. Two key programs she developed include: PSA Day, an award-winning initiative designed to help local nonprofit groups produce original PSAs and air them on cable free of charge, which she expanded from Long Island to the broader New York metropolitan area; and the Power to Learn Scholarship Program, an award-winning initiative that grew to award 105 graduating high school students in Cablevision service areas with scholarship money to assist with higher education costs.
Ms. Bragan earned her Bachelor of Fine Arts degree Summa Cum Laude from New York Institute of Technology, where she majored in communications. She is an active member of the Cable & Telecommunications Association for Marketing (CTAM), Women in Cable Telecommunications (WICT), the Cable Television Public Affairs Association (CTPAA), and the National Association for Multi-Ethnicity in Communications (NAMIC). Ms. Bragan is also an inaugural member of Rainbow Media’s Diversity Committee.