Cindy Payne

Cindy Payne is a veteran in the media and advertising industry with 20+ years of varied experience in Market Research, Sales and Strategic Planning. Cindy is currently the Director of Research for the Central Region of Comcast Spotlight where she is responsible for coordinating market research support for eight Michigan and Indiana markets.  She provides leadership and direction on the execution of market research data to grow advertising revenue and strengthen client relationships.  Previously, she held the position of Manager of Account Planning for Michigan.


Prior to joining Spotlight, Cindy worked in the newspaper industry for Gannett where she was instrumental in the implementation and launch of new strategies and industry initiatives. 


A life-long Michigander, Cindy resides in the suburban Detroit area with her husband Dan and their two german shepherd dogs.