Craig Robinson

Robinson is responsible for defining, enabling and fostering a corporate culture that values diversity of talent, ideas, values and backgrounds across all parts of the company. He acts as the main liaison between NBCUniversal and key national and local figures and oversees the company’s diversity commitments, working closely with senior executives to promote these efforts throughout the organization. He also helps guide the company’s multiple internal affinity groups and serves as a member of Comcast and NBCUniversal’s Joint Diversity Council.


Robinson was named Chief Diversity Officer in August 2011. Before that, he was President and General Manager of NBC4 LA, the NBC-owned station in Los Angeles, since 2008. There, he oversaw all aspects of the television station including news, sales and community relations. Robinson was promoted to that position in 2008 after serving as the station’s EVP of Operations and Digital strategy for one year.


Prior to that, Robinson was the President and General Manager of WCMH-TV, the NBC affiliate in Columbus, Ohio, for five years. Previous roles include serving as the Vice President of Sales for WRC, NBC’s owned television station in Washington, DC, and local/national sales manager of KCBS-TV in Los Angeles.


Robinson is active in the Asian Pacific Americans @NBCUniversal, Black Professional Alliance and Out @NBCU employee groups. He has also been a longtime supporter of the National Association of Black Journalists (NABJ), the Asian American Journalists Association (AAJA) and the National Association of Hispanic Journalists (NAHJ).


Raised in the Echo Park district of Los Angeles, and a graduate of UCLA with a degree in Political Science, Robinson’s interest in public service was sparked at an early age by his parents.  His Chinese-American mother retired after a long career working for the County of Los Angeles, much of it spent serving the underrepresented in the Aid to Families with Dependent Children program.  Robinson’s father was one of the first African-American consultants for the Fair Employment Practices Commission (FEPC), where he investigated allegations of racial, sex and age discrimination in housing and employment.  Race, equality and civil rights were common discussion topics at the Robinson dinner table.