As the Director of Digital Ad Sales at Scripps Networks Interactive, Dawn Costello leads the team responsible for digital ad sales revenue for the Northeast region. She enjoys working with clients developing effective marketing and advertising solutions across FoodNetwork.com, HGTV.com and TravelChannel.com. In her ten years with Scripps Networks Interactive, Costello has led cross-platform initiatives for clients like Chase, Lumber Liquidators, Campbell’s Soup, Citibank, General Mills and many more. While at Scripps, she has taught courses at the Interactive Advertising Bureau on using data to drive revenue.
Costello has spent her career focused on client service and revenue building. Prior to her tenure at SNI, she helped clients use data to better target their prospective and existing consumers at Experian Marketing Services. She spent five years at AOL onboarding some of the largest financial partners onto the web. Earlier in her career, she developed her cross-functional marketing skills at several general and direct marketing advertising agencies.
Costello attended Cornell University as a Cornell Tradition Fellow and graduated with a BS in Communications and a minor in Psychology. She lives in Sea Cliff, NY with her husband and young daughter. Her favorite Scripps shows are Barefoot Contessa and Property Brothers.