Donna Northington is vice president of strategic planning for Turner Network Sales (TNS), the domestic distribution, sales and marketing arm of Turner Broadcasting System, Inc. (TBS, Inc.). In this position, she leads a group that translates TNS strategic initiatives into financial and operating plans. Northington works with Sales and Marketing to develop rates, sales incentives and contract terms for all Turner networks, as well as annual budgets and long-range plans. She also assesses the economic impact of various business decisions and acquisition targets. Northington is based in Atlanta and reports to Karen Byko, executive vice president, TNS. Prior to her current role, Northington was senior vice president, finance and business integration for Covad Communications, Inc., where she led finance and business initiatives and was a member of the negotiating team for acquisitions. Previously, Northington was Eastern Group controller for Coca-Cola Enterprises, Inc., responsible for Eastern Group’s financial results, reporting and analysis. Northington is a member of Women in Cable Telecommunications and the National Association for Multi-Ethnicity in Communications (NAMIC), and she serves on the advisory board for the Cable & Telecommunications Association for Marketing (CTAM). In 2003, she was chosen to represent Turner at the CTAM Executive Management Program at Harvard University and in 2006 participated in NAMIC’s Executive Leadership Development Program at UCLA. CableWorld named Northington “One of the Most Influential Minorities in Cable” for 2006 and 2007. Northington earned a bachelor of fine arts degree from the University of Massachusetts and an MBA in finance from Columbia University. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
