Elena Ritchie is Director of TV Product Development and Strategy for NBCUniversal Content Distribution. Ritchie is part of the team that drives performance and monetization of cross-platform, free-on-demand businesses including VOD, TV Everywhere, and mobile for NBC and its multi-billion dollar content portfolio of cable networks including USA, Bravo, Syfy, Oxygen, Telemundo, mun2, MSNBC, CNBC and NBC Sports & Olympics. She also oversees product-based account management for MVPD partnerships. Earlier in her tenure at NBCU, Ritchie launched direct-to-consumer mobile products and produced interactive campaigns for multiple TV networks.
Prior to joining NBC Universal in 2006, Elena served as Account Manager at iTV start-up GoldPocket Wireless where NBCU was her priority customer. Prior to that, she served five years as president and co-founder of Enormous Productions, a full-service film and video production company.
Ritchie holds an MBA from the MIT-Sloan School of Management and a BA from Brown University. She lives in Los Angeles with her husband and son.