Elisa Segovia is currently Senior Director, Marketing Strategy at Univision Communications Inc. In this role, she serves as the Chief of Staff to Univision’s Chief Marketing Officer and oversees the Corporate Marketing Services Division. Specifically, she is responsible for owning and managing Univision’s corporate marketing assets as well as leading internal and external branding efforts across Univision’s networks as well as any brand extensions, all validated through data and consumer insights.
Previously, Elisa worked as a Senior Manager, and later a Director in Univision’s Strategy and Insights group, advising CPG and Mass Retail clients on the development and success of their Hispanic marketing strategies. And prior to Univision, Elisa worked in market research for boutique consulting firm Orion Consultants, specializing in developing customer relationship strategies for financial institutions.
Elisa’s passion for developing professional opportunities for the younger employee base at Univision led her to be a founding member and currently Steering Committee Lead of eMERGE, the company’s employee resource group for young professionals. Since its launch in 2015, eMERGE has established itself as the voice of the millennial employee base as well as a resource in talent recruitment and retention for the Human Resources Department at Univision.
Elisa has a B.A. in Economics from Harvard University and an M.B.A. with a marketing focus from Columbia University. She currently resides in New York City and is a native of El Salvador.