Fay Wells

Fay Wells currently works at ESPN as a Senior Manager – Global X Events & Development.  In this role, she focuses on monetizing and distributing X Games content in the digital, online, and gaming spaces.  Prior to joining franchise development, Fay’s responsibilities with the X Games team centered on sales and sponsorship development and sponsorship management for the international X Games franchise.

Fay is also very active across other businesses at ESPN—recent special project contributions include helping develop the business plan and partnership strategy for ESPNW, the company’s newly launched business unit and women’s development initiative; Co-Chairing the content committee for PULSE, an employee resource group dedicated to developing, retaining, and promoting African Americans at ESPN; and helping research and develop sales programs for ESPN’s international advertising sales team.

Using knowledge acquired in her roles at ESPN, Fay wrote and published “ESPN X Games” with Tuck Professor Kevin Lane Keller.  She has also served as a guest lecturer when the case has been taught at the Tuck School of Business at Dartmouth and New York University. 

Prior to joining ESPN, Fay worked with the United States Tennis Association, focused on the marketing, branding, promotion, and development of the USTA flagship programs in the Community Tennis division.   Fay also spent two years working in strategic planning and marketing for the Houston Rockets of the National Basketball Association.  Before joining the NBA, she worked in sports programming group at Walt Disney World in Orlando, Florida, and prior to that, in non-profit research for the Research Triangle Institute – now RTI International. 
Fay earned an A.B. in Sociology from Duke University, an M.Ed in Sports Management from the University of Georgia, and an MBA at the Tuck School of Business at Dartmouth. 

Fay currently resides in New York City and in her spare time stays active by volunteering and playing any sport that she can—soccer, basketball, football, hockey, golf, tennis, running, foosball, and air hockey.