As the Senior Director of Marketing, Franca Gisiner is responsible for the direction and oversight of marketing for Comcast Spotlight’s Central Division. Her responsibilities encompass all aspects of marketing including lead generation, strategic account planning, product and event marketing. Her team works closely with sales in generating revenue through partnerships with local, regional and national advertisers and agencies. The goal is to assist clients in achieving their business objectives through Spotlight’s TV and digital advertising solutions.
Prior to Comcast, Franca spent 11 years on the agency side of the business where her focus was on media strategy and account management. A 17 year veteran of Comcast, Franca began her career at Spotlight when the Chicago cable market consolidated under AT&T Media Services. Franca was brought on board to build and grow both the Marketing and Research departments for the Chicago organization.
Franca holds an MBA in Marketing from the University of Chicago, and earned her bachelor’s degree in Telecommunications from Indiana University. She is a member of WICT Chicago, Chicago Media Advertising Club and a graduate of Spotlight’s LEAD and Women in Leadership programs.
Franca is passionate about marketing outside the office as well. She sits on the school board at her children’s private school where she is the chair for the development committee. Franca resides in Chicago with her husband, Brent, and their two children, Sofia and Sam.