Gena Barnhart, Director, Marketing, NBC Universal Digital Distribution, is responsible for developing and executing on demand marketing campaigns for Universal Pictures, Focus Features and Rogue Pictures, in addition to various products from NBC Universal Television Distribution, NBC Network, NBCU Television Networks and Telemundo. Barnhart has served in this role since 2006; prior to this she served as Manager since 2000. She reports to Stacy Melle, Vice President, Marketing, NBC Universal Digital Distribution.
Before joining Universal in 2000, Barnhart worked for Fox Cable Group as the Affiliate Services Manager, Western Region, where she handled affiliate sales, marketing and local ad sales for Fox Cable Networks’ Western Region.
Barnhart serves as the Advisor for the Southern California Chapter of Women in Cable Telecommunications (WICT). Additionally, she serves on the Steering Committee for the GE Women’s Network, Los Angeles Hub.
Barnhart graduated with a BA in Journalism from University of Southern California. She resides with her husband in the Los Angeles area.