Gina Patnosh is the Research Manager for Crown Media Family Networks, home of three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; subscription video on demand streaming service, Hallmark Movies Now; and publishing division, Hallmark Publishing. Gina is based in New York and reports to Kristin Burks, Vice President of Research.
In her role, Gina works closely with senior-level executives across the company to provide strategic audience insights, both linear and digital, for client negotiations and potential business opportunities in relation to Ad Sales, Distribution, Marketing, and more. Particularly, she directly supports the Vice President of Ad Sales Research to create effective solutions in both the Upfront and Scatter marketplace. In addition, Gina supports the research team’s companywide presentations highlighting the ratings performance of the company’s robust original premiere slate on Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Gina also acts as the point person for the company’s Corporate Communications team, providing both network premiere and overall ratings highlights to develop press stories on a weekly basis.
Gina joined Crown Media Family Networks in 2015 as a research analyst and steadily rose the ranks to become manager in 2019. Prior to joining the company, she was a research analyst at The CW Television Network where she analyzed and interpreted Nielsen ratings for the network’s programming as well as the performance of its competitors.
Gina holds a bachelor’s degree in communications from St. John’s University.