Jen is the Director of Digital
Audience Development at A+E Networks. After graduating from Muhlenberg
College with a BA in Theater and a Business minor, Jen joined
Signature Theater Company where she developed their first social
media initiatives and increased subscriber retention by 20%. She spent
three years running the marketing department at the Summer Play Festival where
she implemented their first online advertising initiatives and exceeded all
sales records, including increasing group sales by more than 600%.
She had the opportunity to move
to for-profit work at Arielle Tepper Productions, a Broadway producing
office, and AKA, a full service marketing and advertising agency. As a
digital account manager with AKA, Jen strategized and implemented the online
marketing campaigns for over 30 live entertainment, institutional, and
digital-only accounts including Matilda The Musical, Billy Elliott and A
Christmas Story.
Almost three years ago she moved
to A+E Networks where she is responsible for growing and retaining the audience
across all of their digital platforms, across all network
brands. During her time with A+E Networks Jen has fueled over a
billion video views and over 49 million app downloads across the Digital TV
Everywhere products, surpassing goals for the last three years; lead customer
acquisition across all platforms for the launch of Lifetime Movie Club,
exceeding expectations; and implemented retention tactics for TV Everywhere
apps, increasing return engagement by 87%.
