Jenna Rogers is the Director of Business Development for the Viacom and Nickelodeon Consumer Products (VNCP) division. In her role, Jenna partners with key lines of business (toy, softlines, CPG, retail) to develop long-term, global consumer products strategies for all Viacom brands, including Nickelodeon, MTV, Comedy Central, BET and Paramount Pictures. A strategic and creative thinker, she also identifies and evaluates new partnerships and IP acquisition opportunities to drive business growth.
Prior to Business Development, Jenna worked on the Nickelodeon Franchise Marketing team, leading long-range planning and marketing efforts across content, experiences and retail to support Nickelodeon’s biggest franchises, including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer. Passionate about creating unique fan experiences, Jenna played an integral role in planning and executing San Diego and New York Comic Con, amongst others.
Jenna graduated with honors from the University of Richmond with a B.S. in Business Administration and Italian Studies. She currently resides in Manhattan.