Jennifer Ball joined Viamedia in 2007 with 4 years of experience in the financial services industry. Jennifer currently serves as Manager of Financial Planning and Analysis at Viamedia which is the largest non-MVPD 100% independent company offering full turn-key advertising sales representation. In this role, she oversees the corporate budgeting process which involves sophisticated internal and external coordination impacting Viamedia’s 350+ sales people, 45+ client partners operating in 60+ DMAs.
In addition to her responsibilities with the corporate budgeting process, Jennifer is financial lead for Viamedia’s forecasting and financial modeling and works closely with senior management, business development, and marketing teams on complex partner negotiations as well as on-going affiliate relations activities (i.e., analytics, financial reporting tools and planning).
During her time at Viamedia, Jennifer has been promoted from analyst to business operations roles, and is viewed as a key rising talent at the company. Prior to Viamedia, Jennifer worked at other financial services companies building her business and financial expertise. Jennifer received her Bachelor’s degree in Accounting from the University of Kentucky. She resides in Lexington, KY with her husband, Joseph and two children, Mckayla and Emma.