As Director of Music Strategy for CMT, Jennifer Danielson oversees the music video acquisition process for the network and works closely with record labels, publicists and artist management companies to create and execute strategic marketing initiatives to enhance artist reach across all CMT platforms
As a liaison to the music industry, Danielson has been instrumental in building and maintaining relationships within the Nashville music community. She oversees music integration and artist promotions for the channel, and ensures synergy across the network’s multiple platforms including CMT, CMT Pure, CMT.com and on social media
Danielson began her career at CMT as Coordinator with the Music and Talent team in 2007. She has a bachelor’s degree in Computer Information Systems from Appalachian State University and currently serves as a volunteer with Big Brothers Big Sisters of Middle Tennessee. She is a member of Women in Cable Telecommunications (WICT) and the Country Music Hall of Fame’s Troubadour Society.