As Vice President of Advertising and Branding at WE tv, Jennifer Kranz oversees all consumer advertising and marketing for the network and its brand extensions and assets. She currently spearheads strategic positioning for all new and returning series launches and is an integral part of the team that has served to expand and raise WE tv’s reach and ratings significantly, earning a rank for the network as one of the fastest growing in cable in 2008. Jennifer has held production, trade and brand marketing positions at Cablevision, Time Warner, NBC Universal and Lifetime Networks. Specifically, she has worked on premium television brands such as USA Network, SCI FI Channel, Lifetime and Lifetime Movie Network. She is the recipient of numerous marketing industry awards from Promax to Cannes and the One Show for various marketing campaigns throughout her career. Jennifer has written a thesis on the effects of fragmentation on television businesses in the age of digital content and has a Masters degree from New York University. She is also an advisor to several not for profit companies in the New York area. She lives in downtown New York City with her favorite person in the world, her husband Andrew, an attorney.