Jennifer Shaab Marder is a Senior Manager in Brand Marketing at Comcast. She joined Comcast in January 2017 where she helped launched Xfinity’s wireless network, Xfinity Mobile. In her current role, Jenny oversees social creative for the Xfinity brand, including @Xfinity and @XfinityMobile, as well as social extensions for branded partnerships and various internal initiatives.
Jenny previously worked at Edelman Digital, exclusively on the Samsung Mobile business, in New York City. During her tenure, she managed content development and participated in social-to-screen and on-the-ground activations including Super Bowl, NBA All Star Game, Billboard Music Awards, American Music Awards, and The Oscars.
In 2014, Jenny moved to Philadelphia to work with Red Tettemer O’Connell + Partners. In her role as Director of Social Media, she served as the head of social strategy for a range of clients including Kellogg’s MorningStar Farms, Planet Fitness, Under Armour, and Speck Products. In 2015 & 2016, Jenny led the integrated content strategy & on-site social production for Planet Fitness’s branded execution during Dick Clark’s New Year’s Rockin’ Eve, as well as developed & executed the social strategy for Under Armour Women’s 2014 “I WILL WHAT I WANT” campaign featuring Misty Copeland and Gisele Bündchen.
Jenny graduated from The Pennsylvania State University with a Bachelor of Arts in Broadcast Journalism and a minor in Middle Eastern Studies.