Jennifer Storms serves as Senior Vice President of Turner Sports Marketing & Programming and is responsible for developing and implementing marketing programs for the sports and sports-related programming on the TBS and TNT networks as well as marketing for NASCAR.com, PGA.com and PGATOUR.com. Additionally, she is charged with the strategic planning and scheduling of on-air sports programming, management of contractual agreements and overseeing business and strategy development for Turner Sports’ four television sports properties, which include the NBA, NASCAR, MLB and professional golf. She also manages Turner Sports’ internal promotional agency, Creative Services Sports Unit, which is responsible for all off-channel creative development for all Turner Sports properties, as well as Turner Broadcasting’s GameTap product. Storms has the unique distinction of being Turner Sports’ first female Vice President of marketing.
Jennifer brings a tremendous amount of experience to her role, previous serving as vice president of Turner Sports where she launched and grew the Creative Services Sports Unit (CSSU). Under her guidance, in less than three years the unit experienced double-digit growth and was credited in saving the company several million dollars in external production costs.
Storms originally joined Turner Sports in April 1995 as the group’s manager of programming and has risen through the ranks from manager to director to senior director of Turner Sports Marketing & Programming department. She was an integral part in acquiring the cable rights for NASCAR as well as overseeing sports programming on both TNT and TBS.
Her work on Turner Sports online efforts included the launch in Nov. 2005 of the unit’s first broadband product, TNT Overtime on NBA.com, which resulted in over 4.5 million impressions during the season. Storms also initiated and developed the first ever NASCAR.com brand review, which included in-depth consumer and competitive analysis through both primary and secondary research as well as brand positioning studies.
She recently earned a prestigious 2006 WICT (Women in Cable Television) Rising Star award, recognizing her as an emerging leader within the industry. Her efforts within the company have not gone unnoticed, with Storms selected to serve as a mentor for Turner’s new Leadership Development Program, an endeavor by the company to pair successful employees with high-potential managers and directors and provide them career direction and advice gleaned from their real-life experiences.
Prior to joining Turner Sports, Ms. Storms worked for the United State Olympic Committee. She served as the International Games Preparation Liaison and lived in Mar Del Plata, Argentina from 1994 to 1995 working on the Pan American Games. Before that, she served in the National Events department working on the U.S. Olympic Festivals in San Antonio and St. Louis.
Ms. Storms is a 1994 graduate of Northwestern University where she earned a Bachelor of Arts degree. She was a nationally ranked ski racer from the ages of 8-13 and ran the Olympic Torch in Colorado Springs, CO for the 1984 Olympics in Los Angeles. She currently enjoys playing tennis, golf and running.