Jessica Robles is currently the Manager of Acquisitions for WE tv. She plays an intricate role in identifying brand-relevant and ratings-generating content to complement the network’s originals and fulfill programming needs. Jessica is involved in all aspects of each deal from negotiating creative and cost-effective deals to overseeing the contract process and delivery of materials. Jessica is the liaison for various departments and their acquisition needs, including metadata information for acquired programming, contract information and ensuring all materials are received and distributed as necessary. She has established relationships both domestically and internationally with 100+ distributors, tracks competitive information, industry buying, and overall programming trends.
Prior to joining acquisitions two years ago, Jessica was the Manager of Promotional Planning for WE tv. In this role, she implemented and supervised the execution of the overall media planning strategy and guided its day-to-day processes and functions. Jessica also assisted the VP of Promotional Strategy in determining promotional priorities and created and managed the monthly network VOD promotional schedule. She was the point person for Scheduling, Sales, Creative Services, Marketing and Broadcast & Technology for the execution of all added-value commitments, cross-channel opportunities, promotional material, interstitials, packaging, program material, and image placement. She also established and supervised systems to improve workflow and increase efficiencies within the department.
Jessica earned both her Bachelor of Fine Arts degree and Masters in Communication Arts degree from the New York Institute of Technology. She is a member of Step Up Women’s Network and participates in their Pathway to Professions Mentoring Program (a program designed to help prepare inner city high school girls for college). Jessica also serves as Chair of the Professional Development Committee, part of the Employee Development Committee at WE tv.