Jillian London serves as Director, On-Air Promotions for Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel. In this role she is responsible for developing and implementing on-air promotion scheduling strategies across both channels to assure the most effective and impactful utilization of the on-air inventory assets to increase ratings while building and sustaining strong brand recognition. She interacts with Programming, Marketing, Research, and Ad Sales Departments to establish On Air Promotion priorities to insure the creative vision and objective of the program schedule is mirrored with an effective and appropriate media campaign and she develops creative solutions to reach those goals.
Jillian began her tenure at Crown Media in 2000 as a Traffic Coordinator and assisted with the startup of Hallmark Channel. Jillian ascended to Manager, Broadcast Scheduling, and was responsible for the final production of the Hallmark Channel and Hallmark Movie Channel daily broadcast logs. She was Project Manager for transitions of traffic systems used to support these activities, and was on the team that led the transition to a new broadcast facility.
Prior to joining Crown Media Family Networks, Jillian held the position of Media Production Coordinator for Raytheon Company in Burlington, MA, responsible for layout, editing, writing, quality control and printing of media products, including government proposals, company reports, and advertising brochures.
Jillian holds a Bachelor of Arts degree from University of Arizona in Tucson, AZ.