Kalli Wade is the Manager of Consumer Marketing for INSP. In this role, she aids in the development of INSP’s consumer marketing strategy and coordinates campaign planning and execution to effectively drive awareness, reach, and ratings for all off-channel initiatives. Additionally, Kalli helps develop and execute strategy to support original series and film releases for Imagicomm Entertainment.
Formerly, Kalli was the Supervisor of Advanced TV Advertising at Spectrum Reach, where she helped to launch and create workflows for the Ads Everywhere product – a solution that dynamically places ads across live streaming content, cable network apps, and On Demand cable programming across several devices – and was recognized by executive leadership for her efforts.
With over seven years of proven success in marketing and OTT advertising operations, Kalli has developed strategic, results-driven campaigns and events for brands like Britax and ESPN. She is a leader that brings simplicity to complexity and a passion for telling stories in new ways.
Kalli has a Bachelor’s degree in Business Administration with an emphasis in Marketing Management from the University of North Carolina at Chapel Hill. She served as project manager on the WICT Carolinas Mentoring Circle Committee, and serves on various leadership teams in the community; The Race and Ethnicity Council at Mercy Church, Mercy Students and Worship ministries, and Rainbow Express Ministries.
This Tarheel resides in Charlotte, North Carolina. Most weekends, you’ll find Kalli cheering on UNC athletics, singing at weddings or watching the latest film franchise.