Kelley Last is the senior production manager of on-air promotions at Crown Media Family Networks, the division of home of Crown Media Holdings, Inc. that is home to Hallmark Channel and Hallmark Movies & Mysteries. She provides active day-to-day oversight of all work requests submitted to the creative services department. This includes directing, scheduling and trafficking projects and ensuring timely delivery. Last is also responsible for enforcing adherence to network packaging guidelines and ensuring brand integrity across all platforms. In addition, she oversees the ad sales production process and added value materials.
Kelley began her career at Crown Media a decade ago as production assistant before advancing to an associate producer position. In those roles, she was responsible for writing and producing on-air promos, coordinating voiceover sessions and brainstorming creative solutions for advertisers. Throughout her tenure at Crown Media, she has played an essential role in multiple channel rebrands, original series launches and record-breaking holiday programming campaigns.
She graduated Magna Cum Laude from Emerson College with a major in television production and a minor in marketing communication. Prior to Crown Media, Kelley worked at WHDH-Boston and also interned at Entertainment Tonight and PBS’s Frontline. She is a self-proclaimed world traveler and currently resides in Los Angeles with her husband and daughter.