Kerri Hannigan oversees consumer marketing, partnerships and integration strategies for Travel Channel. She is responsible for developing and implementing marketing campaigns that enhance consumers’ affiliation with the brand, increase viewership and gain market share. While managing on-air strategy and media planning, Hannigan also partners with outside companies to develop brand extensions, new business opportunities and generate incremental opportunities for the network. Additionally, she analyzes consumer and trade insights to understand target markets and their responses to specific initiatives.
Since joining Travel Channel, Hannigan collaborated on a re-brand initiative which included the development of the new brand vision, the overhaul of the network’s look and tone as well as the repositioning of its identity as a lifestyle network. Overseeing Travel Channel’s social media strategy, she leads network experimentation with new tools for engagement including Reddit interviews, fan mash-up videos, iTunes, FourSquare and Get Glue.
Prior to Travel Channel, Hannigan served as director of network and brand strategy at Discovery Communications. In this role, she led brand strategies including talent and global convergence as well as the re-brand of both Discovery Channel and Science Channel. She previously worked in brand management for Procter & Gamble where she led global initiatives, innovation and strategies for P&G’s beauty category.
Hannigan holds a Bachelor of Arts in English from the University of Virginia where she graduated Phi Beta Kappa.