Kristina works as Manager of Strategic Insights &
Research at Viacom Media Networks based in New York City. She specializes in consumer
insights, conducting custom primary research projects addressing the needs of
all of VMN’s brands.
Kristina’s project work has covered topics such as tablets, social
TV, TV Everywhere and connected TVs—invoking research methods such as online
surveys, focus groups, ethnographies, online communities and UX testing. She manages
studies from the RFP process through the analysis phase, deliverable
development, and ultimate executive presentations. Additionally, to further
inform audience trends, Kristina also contributes to the understanding and
analysis of performance metrics across new and emerging platforms.
Prior to joining VMN, Kristina worked at digital ad agency,
Razorfish and strategic marketing and consulting firm, Winterberry Group. At
Razorfish, Kristina produced, analyzed and delivered customer insights based on
website behavior, customer surveys, and other quantitative data sources for
clients, which included Mercedes-Benz and Victoria’s Secret. At Winterberry
Group, Kristina engaged in primary and secondary research initiatives to
uncover strategic growth opportunities for WG clients.
Kristina graduated from the University of Pennsylvania with
a BA in Philosophy, Politics and Economics and completed an interschool minor
at Wharton in Consumer Psychology.